Once they are reading your newsletter on a weekly (some people provide info daily but this can lead to “unsubscribes”) basis you can build trust by providing them with an emphasis on quality content. A tad of advertising can be done maybe in a “P.S.” at the bottom that lets folks know what you can do for them relative to what your content has been about.
Never Underestimate Your Audience
But never forget that people who read what you write are smart. They know that your newsletter or social media offering is intended to have them buy from you. So you need to be smart in turn and give them what they want. If they learn to value your information and it makes a difference in their business or lives, they will purchase from you.
Pain Gets Results
Something to consider is solving your reader’s pain points. Studies have shown that it is more likely will buy from you if the problem you solve for them relieves to pain. This is because pain can lead to them quickly getting what you offer so that they do not feel the pain anymore.
Social Media is a Carrier
If you are utilizing social media you need to choose what social media format makes the most sense to use in conjunction with reaching out to your followers. The assumption is that you have as social media at least the basics such as a Facebook or Snapchat accounts as well as Twitter, Instagram etc. For best results the key is to think of social media as the carriers of your content.
Do Your Metrics
Be sure to measure the metrics of all the activity you are doing toward a desired CTA (Call to Action). If you look at statistics after sending out a mass email or using social media it will help you learn more about how your information you are offer if you analyze results.
Solve Their Problems
Critical to success requires learning about how your audience is responding or NOT responding to your offers. Measuring the needs of your demographic is an ongoing process because clients can change what they want and how they want it. If you are not tuned into this you can conceivably lose out on them being regular readers or customers. Bottom line, your job is to solve their problems within your industry.
Art Gush has gone through the gamut by first starting as a site for exploring the techniques for making a feature film by only one person, and then replacing that content with becoming consults for eBook Creation.
Working with Amazon
The process of making has become very simplified, making it possible to release learning materials in PDF format. Even selling eBooks on sites like Amazon is simple with the process being to create a Microsoft Word Document then presenting it. If accepted, Amazon will do the conversion of your file into one that works with their eBook system.
If you do go the Amazon direction, you will need to self promote to be successful such as having the blogs of the blog publicity entity known as Blog Coalition create stories for you on 3 or so of their top blogs that relate to your industry. But that is just the beginning, you must also do things such as working with Amazon’s advertising or search engines such as Google, Bing and more.
First off, we are not going to get into the technical aspects of any of the tools we bring to your attention. There are many helpful articles online to find out the “how” of using your various tools. That said, we are now going to deconstruct the tactics and strategy of each of the components that we explore.
What do we mean by eBook/Newsletter/Blog? These are the three things that start the development of a campaign. The goal is to first do your 500 words in your blog which has content that can be used in both you eBook and newsletter. And finally, can also be used in your blog. You are quite literally doing three things at once.
You may feel overwhelmed by this system, so to start just focus on the eBook. Ask yourself “What do I need to do now in my blog?” If you didn’t do an outline of your entire eBook (which can be helpful), instead you must figure out the next logical chapter your eBook should have.
As summer ends and school begins this is an interesting transitional time for projects. One project we have been watching with great interest is the eBook called “Create Profitable Marketing.” Basically it is about using marketing to increase profits.
Worth the Wait
We are happy to say that we had an opportunity to take a look at a preview edition. I liked it. Don’t get me wrong, it is by no means perfect, in fact it is somewhat sloppily done. But if you sift through it carefully there are some great bits. Create Profitable Marketing is the long awaited treatise about Online Marketing. It was worth the wait!
Delivers the Goods
The book essentially has a new way of looking at time tested methods. Its process does offer some useable strategies. And in the end that is what you should want in a book. Although I wish they had gotten an editor, the new concepts in this “how to” outdoes many a slicker product. In short, it delivers the goods!
Although Art Gush is taking a bit of time to reinvent itself ever since the site is not doing a daily movie diary process, A.A. remains involved. Currently the big news is the development of Home Business Fun which is a methodology for creating and selling home based business products.
Distributing and Selling Can Be Challenging
Do you create and sell your own products? How is your methodology doing for you? Many times developing your own product or service is the easy part, but actually distributing and selling it can be challenging.
The eBook Arena
Thankfully Art Gush is in bed with Artist Steps .org and together they are paving the way for organization reinvention. Art Gush had a terrific run of it with tracking the procedures learned about making a feature length motion picture by just one person, and now looks to be getting back into the eBook arena!
I just read a blog post from today which made me think about what motivates me. Writing blog posts is something I am motivated to do for some reason. Maybe I like the attention. Yeah, that’s probably what it is.
In the entry, the athor explains that he motivates himself by making time for what is important. Pretty obvious really, but if you’re like me you don’t always do so.
As I write this I think about how ironic it is that I am now a sometimes blogger on a website that I used to go to to be a part of the filmmaking experiment that that the writer of the blog post did. On these very pages, was doing a course about how to make a movie that requires only one person behind the scenes. I was motivated to participate in that course because I am a solopreneur and love finding out more ways one can achieve in solitude. What motivates you and why?
When you think about it, real change can take money. So what better way to save for change than to save change! In our household we have a clear recycled bottle into which we drop our change and when there is enough change we use it to bring about change!
We’re not trying to be overly clever here, it’s just being used to demonstrate that anyone can intact change. And really you don’t just need change, you can change without change.
“You must be the change you wish to see in the world.” — Gandhi
This means living by principles and taking action for change in your everyday life. Making a difference begins with being conscious that we need it such as is being done by the marketing entity called DIYdigi.
Art Gush has gone through many changes throughout the years. For those of you out there who have been aware of this site for more than a couple of years know its history. It worked very closely with Thrillumentary on a filmmaking eLearning experiment for which a new video entry was added every day regarding the process of making the movie Thrillumentary. This procedure was looked at daily by students who in turn were working on their own films.
Then Art Gush changed over to eBooks. All the video eLearning material was taken down and stored in the archives. Art Gush started to be consultants to various eBook projects including Invent Mentalism which is a book for mentalists on how to invent their own mentalism effects for their act or to sell. It was briefly on the website of an important publisher of magic eBooks.
That is where Art Gush is now: consulting. There are currently several projects in the works with USA eLearning who are making the move into more eBooks.
At Art Gush we are eBook consultants, meaning we help writers get their eBooks written and promoted. At the moment we are working with the author on an eBook entitled “Invent Mentalism” that is being created for the magic and mentalism community as a solution for updating their acts and/or developing and selling mental magic. Our team is hard at work helping to make the author’s dream a reality.
A Dream Crushed
The work, “Invent Mentalism,” and is a good example of targeting your demographic. You see, they thought they had completed the writing or their project when out of the blue in came the Coronavirus. This was a big upset for the creators personally as well as in relation to their publication because the book would no longer be relevant due to the fact that because of social distancing there were no longer audiences to invent mentalism for.
At Art Gush Promotion Was Ready, But What Now?
At Art Gush our team and their laptops were set to go, but now this big wall existed. So the author came up with a new strategy which was to add a bonus section at the beginning of “Invent Mentalism” that would give the reader insight into how to develop new income streams that did not require spectators.
We are in full on Coronavirus mode and wish to thank the creative folks at ArtisticPreneur for keeping us inspired despite the times. Knowing that there are other artisticpreneurs out there is comforting. A virus can ravage our bodies but not stop our inspiration. We are finding that artists, like those at ArtisticPreneur, are able to create in the context of this COVID-19 experience.
USA How To is Our Hero
How are you doing? We would love to hear from those of you who receive the “USA How To” newsletter. We are in touch with USA How To that has only recently debuted their website which is a site to see. If you have not yet experienced their website we recommend you do so.