Art Gush has gone through the gamut by first starting as a site for exploring the techniques for making a feature film by only one person, and then replacing that content with becoming consults for eBook Creation.
Working with Amazon
The process of making has become very simplified, making it possible to release learning materials in PDF format. Even selling eBooks on sites like Amazon is simple with the process being to create a Microsoft Word Document then presenting it. If accepted, Amazon will do the conversion of your file into one that works with their eBook system.
If you do go the Amazon direction, you will need to self promote to be successful such as having the blogs of the blog publicity entity known as Blog Coalition create stories for you on 3 or so of their top blogs that relate to your industry. But that is just the beginning, you must also do things such as working with Amazon’s advertising or search engines such as Google, Bing and more.
First off, we are not going to get into the technical aspects of any of the tools we bring to your attention. There are many helpful articles online to find out the “how” of using your various tools. That said, we are now going to deconstruct the tactics and strategy of each of the components that we explore.
What do we mean by eBook/Newsletter/Blog? These are the three things that start the development of a campaign. The goal is to first do your 500 words in your blog which has content that can be used in both you eBook and newsletter. And finally, can also be used in your blog. You are quite literally doing three things at once.
You may feel overwhelmed by this system, so to start just focus on the eBook. Ask yourself “What do I need to do now in my blog?” If you didn’t do an outline of your entire eBook (which can be helpful), instead you must figure out the next logical chapter your eBook should have.
As summer ends and school begins this is an interesting transitional time for projects. One project we have been watching with great interest is the eBook called “Create Profitable Marketing.” Basically it is about using marketing to increase profits.
Worth the Wait
We are happy to say that we had an opportunity to take a look at a preview edition. I liked it. Don’t get me wrong, it is by no means perfect, in fact it is somewhat sloppily done. But if you sift through it carefully there are some great bits. Create Profitable Marketing is the long awaited treatise about Online Marketing. It was worth the wait!
Delivers the Goods
The book essentially has a new way of looking at time tested methods. Its process does offer some useable strategies. And in the end that is what you should want in a book. Although I wish they had gotten an editor, the new concepts in this “how to” outdoes many a slicker product. In short, it delivers the goods!
Although Art Gush is taking a bit of time to reinvent itself ever since the site is not doing a daily movie diary process, A.A. remains involved. Currently the big news is the development of Home Business Fun which is a methodology for creating and selling home based business products.
Distributing and Selling Can Be Challenging
Do you create and sell your own products? How is your methodology doing for you? Many times developing your own product or service is the easy part, but actually distributing and selling it can be challenging.
The eBook Arena
Thankfully Art Gush is in bed with Artist Steps .org and together they are paving the way for organization reinvention. Art Gush had a terrific run of it with tracking the procedures learned about making a feature length motion picture by just one person, and now looks to be getting back into the eBook arena!
I just read a blog post from today which made me think about what motivates me. Writing blog posts is something I am motivated to do for some reason. Maybe I like the attention. Yeah, that’s probably what it is.
In the entry, the athor explains that he motivates himself by making time for what is important. Pretty obvious really, but if you’re like me you don’t always do so.
As I write this I think about how ironic it is that I am now a sometimes blogger on a website that I used to go to to be a part of the filmmaking experiment that that the writer of the blog post did. On these very pages, was doing a course about how to make a movie that requires only one person behind the scenes. I was motivated to participate in that course because I am a solopreneur and love finding out more ways one can achieve in solitude. What motivates you and why?
When you think about it, real change can take money. So what better way to save for change than to save change! In our household we have a clear recycled bottle into which we drop our change and when there is enough change we use it to bring about change!
We’re not trying to be overly clever here, it’s just being used to demonstrate that anyone can intact change. And really you don’t just need change, you can change without change.
“You must be the change you wish to see in the world.” — Gandhi
This means living by principles and taking action for change in your everyday life. Making a difference begins with being conscious that we need it such as is being done by the marketing entity called DIYdigi.
Art Gush has gone through many changes throughout the years. For those of you out there who have been aware of this site for more than a couple of years know its history. It worked very closely with Thrillumentary on a filmmaking eLearning experiment for which a new video entry was added every day regarding the process of making the movie Thrillumentary. This procedure was looked at daily by students who in turn were working on their own films.
Then Art Gush changed over to eBooks. All the video eLearning material was taken down and stored in the archives. Art Gush started to be consultants to various eBook projects including Invent Mentalism which is a book for mentalists on how to invent their own mentalism effects for their act or to sell. It was briefly on the website of an important publisher of magic eBooks.
That is where Art Gush is now: consulting. There are currently several projects in the works with USA eLearning who are making the move into more eBooks.
At Art Gush we are eBook consultants, meaning we help writers get their eBooks written and promoted. At the moment we are working with the author on an eBook entitled “Invent Mentalism” that is being created for the magic and mentalism community as a solution for updating their acts and/or developing and selling mental magic. Our team is hard at work helping to make the author’s dream a reality.
A Dream Crushed
The work, “Invent Mentalism,” and is a good example of targeting your demographic. You see, they thought they had completed the writing or their project when out of the blue in came the Coronavirus. This was a big upset for the creators personally as well as in relation to their publication because the book would no longer be relevant due to the fact that because of social distancing there were no longer audiences to invent mentalism for.
At Art Gush Promotion Was Ready, But What Now?
At Art Gush our team and their laptops were set to go, but now this big wall existed. So the author came up with a new strategy which was to add a bonus section at the beginning of “Invent Mentalism” that would give the reader insight into how to develop new income streams that did not require spectators.
We are in full on Coronavirus mode and wish to thank the creative folks at ArtisticPreneur for keeping us inspired despite the times. Knowing that there are other artisticpreneurs out there is comforting. A virus can ravage our bodies but not stop our inspiration. We are finding that artists, like those at ArtisticPreneur, are able to create in the context of this COVID-19 experience.
USA How To is Our Hero
How are you doing? We would love to hear from those of you who receive the “USA How To” newsletter. We are in touch with USA How To that has only recently debuted their website which is a site to see. If you have not yet experienced their website we recommend you do so.
We’ve looked into our crystal ball and see great thing for USA HOW TO.
A New Organization
You see, we’re big fans at Art Gush of folks who do things differently than the norm. People who break new ground. And we believe we’ve found this in the new organization known as “USA HOW TO.” The reason that we have high hopes for this group is because we know the founder who usually goes by his stage name which is Marketing Magician.
Is it Simply “Cause Marketing?”
Mr. Magician has a terrific concept which is to help people to make money with their business or career through the use of marketing while simultaneously having them make a difference in their communities. At first glance for some, this may not seem that new, because you might be saying to yourself “That’s just “Cause Marketing” isn’t it?” And you’d be right. Except that Marketing Magician is doing it with a spin.
Many Forms of Marketing
Marketing Magician’s version is that he has the whole thing worked out so that on a continual basis you’ll be doing good for society, while having excellent marketing including Blog Publicity, Content Marketing, SEO (Search Engine Optimization), Email Marketing, Search Engine Ads, Social Media Development and Web Consulting.
eBooks in the Works
He also has something that is a bit unusual for a Marketing Magician. He is creating and making available, eBooks. These aren’t just any eBooks but are rather marketing eBooks with topics like “How to Start an Amazon Business” and “How to Become YouTube Famous.”
Finance and Humanism
The part we like the most about this is that it is a way to be both successful as a business person as well as an activist or philanthropist. A great idea. Finance and humanism at the same time.