First off, we are not going to get into the technical aspects of any of the tools we bring to your attention. There are many helpful articles online to find out the “how” of using your various tools. That said, we are now going to deconstruct the tactics and strategy of each of the components that we explore.
What do we mean by eBook/Newsletter/Blog? These are the three things that start the development of a campaign. The goal is to first do your 500 words in your blog which has content that can be used in both you eBook and newsletter. And finally, can also be used in your blog. You are quite literally doing three things at once.
You may feel overwhelmed by this system, so to start just focus on the eBook. Ask yourself “What do I need to do now in my blog?” If you didn’t do an outline of your entire eBook (which can be helpful), instead you must figure out the next logical chapter your eBook should have.