Rethinking Education

Art Gush: the Early Years

In its early years, Art Gush was our online destination for our approximately one and a half year long educational experiment. We were testing out the idea that a course could be taught on the web through “reality based” documentation. In other words, the students would have a window into the behind the scenes of the “making of” an actual feature film, empowering them as they work on their own flicks.

Ready Made for Solopreneurs

The reason the course resonated with many “solopreneurs” is because our technique enabled introverts to be able to make a film without needing a crew. The filmmaker wears many hats including writer, director, producer, promoter and so on. The shy person using the filmmaking methodology did it all alone. The only required collaborators were actors.. Though, soon enough, technology will be readily available for the use of all, that allows one to digitally create the actors too! Soon, one person can literally do everything when making a motion picture!

Following Along with the Documentation

Back to the documentation. It was available weekly to those who were registered. They were provided with a password so they could see how a movie was created, promoted and monetized. These steps could then be applied to the feature film process of of the students watching.  The incentive to make a movie was strong because this was before streaming sites like Netflix were creating their own product and were open to considering acquiring films made independently. The monetization model has changed.

Film Self Distribution and its Changes

These days if you want to make a profit from your film, you need to self-distribute it to sites like Amazon, Vimeo etc. Both are sites (as well as many others) that you can show your film on while being able take payments. The thing to remember though is that you will need to do the marketing yourself. This means that you must bring the paying customers and fans to your movie’s page.

eBook Creation Consultation

These days Art Gush is still in the business of education, but now does so through eBook creation consultation. This means that if you are interested in writing an eBook about your industry to establish yourself as an expert, you can do this with the consultation help from Art Gush. This covers all phases of eBook creation including writing, marketing, and driving sales.

“Art Gush” Reveals How to Better Understand Your Audience and Not Underestimate their Intelligence

The Relationship Between Content and Your Offer

Once they are reading your newsletter on a weekly (some people provide info daily but this can lead to “unsubscribes”) basis you can build trust by providing them with an emphasis on quality content. A tad of advertising can be done maybe in a “P.S.” at the bottom that lets folks know what you can do for them relative to what your content has been about.

Never Underestimate Your Audience

But never forget that people who read what you write are smart. They know that your newsletter or social media offering is intended to have them buy from you. So you need to be smart in turn and give them what they want. If they learn to value your information and it makes a difference in their business or lives, they will purchase from you.

Pain Gets Results

Something to consider is solving your reader’s pain points. Studies have shown that it is more likely will buy from you if the problem you solve for them relieves to pain. This is because pain can lead to them quickly getting what you offer so that they do not feel the pain anymore.

Social Media is a Carrier

If you are utilizing social media you need to choose what social media format makes the most sense to use in conjunction with reaching out to your followers. The assumption is that you have as social media at least the basics such as a Facebook or Snapchat accounts as well as Twitter, Instagram etc. For best results the key is to think of social media as the carriers of your content.

Do Your Metrics

Be sure to measure the metrics of all the activity you are doing toward a desired CTA (Call to Action). If you look at statistics after sending out a mass email or using social media it will help you learn more about how your information you are offer if you analyze results.

Solve Their Problems

Critical to success requires learning about how your audience is responding or NOT responding to your offers. Measuring the needs of your demographic is an ongoing process because clients can change what they want and how they want it. If you are not tuned into this you can conceivably lose out on them being regular readers or customers. Bottom line, your job is to solve their problems within your industry.

Yianni Stamas Speaks to Innovation on Emmett Kelly Day

Turn it Upside Down

Today, December 9th is Emmett Kelly Day, the day that we celebrate an American genius who was willing to go up against was considered initially “the right way” and turned it upside down, literally. You see most clowns during that period had upturned smiles which Kelly put upside down into a frown.

Allowing Others to Catch Up

At first no presenters bit. Emmett Kelly was ostracized for being different. But when the country entered into the depths of the Great Depression, there was a willingness to put on the stage a character that was a reflection of the sad times. Kelly had the ingenuity earlier and the country had to catch up to him.

Emmett Kelly Day

Today, December 9th is Emmett Kelly Day. It is a time that we can pause and learn from Emmett Kelly about the importance, especially in these times, to have the bravery of trying out something new. Being the first does not necessarily result in recognition. Sometimes those who copy and then promote themselves are perceived as first when they are not. Thankfully Kelly pushed the boundaries and was celebrated for it. Happy Emmett Kelly Day!

Making Ancient Wisdom Useful

Making Wisdom Useful

Art Gush was founded in conjunction with arts, spirituality and ancient wisdom. But at A.G. we believe that if you are going to speak about ancient wisdom there can potentially be great barriers of acceptance that can only be overcome by making that wisdom useful.

The idea here is that your internal belief is more important than the ritual itself.

In other words, lets say you want to get in touch with yourself via ceremony and you break out the incense and clay paraphernalia. You have recently been dumped by someone and you want to let the pain go that you are feeling. If you were to do a ritual now, immediately after a very painful experience of being “thrown out” out, chances are that no amount of cosmic candles are going to make a difference. You are in pain and hopefully one day that pain will.

Stopping Dark Emotions

But let us say that you discovered that your past lover was a psycho and had killed those of past relationships had. Will you still pine about this individual. If you are at least somewhat grounded, through the shock you will be more likely to stop experiencing the dark emotions.

Think of a Cake

In other words your belief changed. First you felt extreme love for this person and then on finding out more about who they really are, you can let them go faster, and now the incense is icing on the already tasty cake!

Our History

The Journey

Art Gush has gone through the gamut by first starting as a site for exploring the techniques for making a feature film by only one person, and then replacing that content with becoming consults for eBook Creation.

Working with Amazon

The process of making has become very simplified, making it possible to release learning materials in PDF format. Even selling eBooks on sites like Amazon is simple with the process being to create a Microsoft Word Document then presenting it. If accepted, Amazon will do the conversion of your file into one that works with their eBook system.

Self Promotion

If you do go the Amazon direction, you will need to self promote to be successful such as having the blogs of the blog publicity entity known as Blog Coalition create stories for you on 3 or so of their top blogs that relate to your industry. But that is just the beginning, you must also do things such as working with Amazon’s advertising or search engines such as Google, Bing and more.

Creative Process


First off, we are not going to get into the technical aspects of any of the tools we bring to your attention. There are many helpful articles online to find out the “how” of using your various tools. That said, we are now going to deconstruct the tactics and strategy of each of the components that we explore.

What do we mean by eBook/Newsletter/Blog? These are the three things that start the development of a campaign. The goal is to first do your 500 words in your blog which has content that can be used in both you eBook and newsletter. And finally, can also be used in your blog. You are quite literally doing three things at once.

You may feel overwhelmed by this system, so to start just focus on the eBook. Ask yourself “What do I need to do now in my blog?” If you didn’t do an outline of your entire eBook (which can be helpful), instead you must figure out the next logical chapter your eBook should have.

Create Profitable Marketing

Marketing to Increase Profits

As summer ends and school begins this is an interesting transitional time for projects. One project we have been watching with great interest is the eBook called “Create Profitable Marketing.” Basically it is about using marketing to increase profits.

Worth the Wait

We are happy to say that we had an opportunity to take a look at a preview edition. I liked it. Don’t get me wrong, it is by no means perfect, in fact it is somewhat sloppily done. But if you sift through it carefully there are some great bits. Create Profitable Marketing is the long awaited treatise about Online Marketing. It was worth the wait!

Delivers the Goods

The book essentially has a new way of looking at time tested methods.  Its process does offer some useable strategies. And in the end that is what you should want in a book. Although I wish they had gotten an editor, the new concepts in this “how to” outdoes many a slicker product. In short, it delivers the goods!

Art Gush is Involved in the Creation Process of a New eBook

This work of art represents the creative process. Do you see it?

Selling Home Business Products

Although Art Gush is taking a bit of time to reinvent itself ever since the site is not doing a daily movie diary process, A.A. remains involved. Currently the big news is the development of Home Business Fun which is a methodology for creating and selling home based business products.

Distributing and Selling Can Be Challenging

Do you create and sell your own products? How is your methodology doing for you? Many times developing your own product or service is the easy part, but actually distributing and selling it can be challenging.

The eBook Arena

Thankfully Art Gush is in bed with Artist Steps .org and together they are paving the way for organization reinvention. Art Gush had a terrific run of it with tracking the procedures learned about making a feature length motion picture by just one person, and now looks to be getting back into the eBook arena!

Memories of Art Gush

Attention

I just read a blog post from today which made me think about what motivates me. Writing blog posts is something I am motivated to do for some reason. Maybe I like the attention. Yeah, that’s probably what it is.

Making Time

In the entry, the athor explains that he motivates himself by making time for what is important. Pretty obvious really, but if you’re like me you don’t always do so.

Solitude

As I write this I think about how ironic it is that I am now a sometimes blogger on a website that I used to go to to be a part of the filmmaking experiment that that the writer of the blog post did. On these very pages, was doing a course about how to make a movie that requires only one person behind the scenes. I was motivated to participate in that course because I am a solopreneur and love finding out more ways one can achieve in solitude. What motivates you and why?

Change Meaning Literal Money Change Can Cause Change

Change can be done through the use of change.

When you think about it, real change can take money. So what better way to save for change than to save change! In our household we have a clear recycled bottle into which we drop our change and when there is enough change we use it to bring about change!

We’re not trying to be overly clever here, it’s just being used to demonstrate that anyone can intact change. And really you don’t just need change, you can change without change.

In the website ArtisticPreneur today there was a quote from a famous individual about the topic of change:

“You must be the change you wish to see in the world.” — Gandhi

This means living by principles and taking action for change in your everyday life. Making a difference begins with being conscious that we need it such as is being done by the marketing entity called DIYdigi.